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In the 10th edition of Social Psychology, David Myers will speak to all of your students, regardless of the focus they choose for the subject of Social Psychology. This text instructs and speaks to any student, whether they major in psychology, business, sociology, or education. The examples and applications and marginal quotations from across the breadth of the liberal arts and sciences draw many students into the field of psychology. As it is his passion, Myers, with each new edition stays in tune with the ever-changing state of social psychology research. The research is close-up and the Inside Story section featured throughout the book provide deeper exposure to key research and researchers. Marginal quotations, examples and applications throughout each chapter, and the concluding “applying Social Psychology” chapters all ensure that regardless of your students’ interests and future plans, Social Psychology will engage them. The 10th edition also features the contributions of Jean Twenge, author of “Generation Me and “The Narcissism Epidemic”, further bolstering the direct connection to today’s students.